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Why are Facebook and Instagram Stories so addictive?

Why are Facebook and Instagram Stories so addictive?

Scrolling through your news feed on social media is a compulsion that many people give in to several times a day. When you’re waiting in line or itching for a momentary distraction at work, it seems like your phone is in your hand and you’ve opened Instagram without even realizing it. It’s becoming a reflex!

Stories are one of the more recent features on Facebook and Instagram. Research is showing that these quick, fleeting updates have an even greater draw than the usual endless stream of posts. There’s something about those little glowing circles that are so inviting. What is it that makes us want to binge a dozen stories from people we often barely know as if it’s a Netflix series? Click through this gallery to find out.

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