The company’s all-purpose creation app gets new video editing abilities alongside AI-powered imagery and fonts. The basic version of the app is free.
Adobe has integrated Firefly, a collection of generative AI capabilities, within its Adobe Express software to assist customers in creating graphics for posters, videos, flyers, and other uses. The first two new AI tools, according to Adobe on Thursday, let you add images and text effects that are generated from a word prompt.
The company refers to Adobe Express as an “all-in-one content creation app,” and it is available in both free and paid editions. According to Govind Balakrishnan, senior vice president of Adobe’s Creative Cloud subscription service, the company expects to complement the new features with an updated mobile app in two to three months. An updated beta version of the Adobe Express web program was where the improvements were first made accessible.
The general public has become fascinated by generative AI’s ability to produce song lyrics, essay question answers, and many other activities. AI is trained to look for patterns in enormous volumes of training data, but it is also capable of saying things that seem true but are completely untrue. So, whether you’re seeking tax or medical advice, heed this warning.
Adobe’s generative AI tools, including a beta version of Photoshop that is now being tested, may be a better fit since many users will be looking for fanciful components like colorful flowers or letters that look like they are covered in ivy.
The most recent version of Adobe Express also has video editing tools that would be helpful to users of TikTok or Instagram Reels, as well as the ability to import, edit, and export PDF files.
The basic version of Adobe Express is free, but you must pay $10 per month if you want additional templates, photos, videos, or fonts. When the AI tools’ beta testing is complete, the barrier for the free level of generated images and the pricing tiers for extra images will be set.
According to Balakrishnan, we will surely need to establish a limit on the number of generations. These are really expensive.
The creative community, which already spends a lot of time coming up with fresh images, might find it pretty appealing despite the fact that it is expensive.
RBC Capital Markets analyst Matthew Swanson stated in a report published on Wednesday that “we continue to view generative AI as a tailwind for Adobe.